Launching an employer branding strategy can expend a substantial amount of time, effort and resources. To ensure you get value for your efforts you need to ensure you have a measurable return on investment (ROI). The ROI is dependent on what you are looking to deliver with your employer branding strategy.
More and more we are seeing a shift away the annual appraisal system. It can be a costly and timely exercise. Where they are done due to process, employees can end up feeling dissatisfied rather than more engaged. Performance management is increasingly deemed to be an ongoing process and not an annual event.